The store has operated in Springfield since 1937, according to its website.
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Planters Peanuts initially opened the chain but the Springfield store switched to private ownership in the 1960’s when the Planters Company sold the company stores. Since then, a series of private owners have kept the store open.
Luther said he’s not planning any significant changes to the store, although eventually he said he’d like to look for ways to boost online sales and some new products could eventually be available. Part of what makes the store so appealing to area residents is its history, he said. He pointed to a large, metal peanut roaster the store has used for decades and still does.
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“At least for the first year it’s kind of steady as she goes,” Luther said. “It’s not broken so don’t try to fix it.”
One of his strengths, he said, is building relationships with longtime customers. He said it’s important for people to know the store will remain open for years to come. Many people have fond memories of visiting the business with their parents or grandparents.
“Listening to everyone tell their stories of the Peanut Shoppe is kind of fun,” Luther said.
Most of the store’s business comes from regular customers who walk in the storefront, but he said there’s potential to boost the online business. Luther said he’ll likely be more active on social media and thinks there’s room for some growth by providing more options online for former Springfield residents who have moved elsewhere but still want to enjoy the store’s products.
“You can get online and order and get a little taste of home delivered to your doorstep,” Luther said.