Ad slots cost $5 million during the game on NBC, but Steve Eimers made a more targeted purchase. Figuring Trump will spend the weekend at his Mar-a-Lago estate in Palm Beach, Eimers spent $1,000 to buy 30 seconds on the West Palm Beach NBC affiliate, WPTV Channel 5, to run sometime Sunday afternoon during pregame programming.
“I am shooting for the moon,” said Eimers, whose daughter was killed in 2016. “I’m counting on him being at Mar-a-Lago. It’s worth the shot for me.”