A downtown destination is decidedly brighter these days.
The so fresh and so clean look at the Neon, 130 E Fifth St., is due to a revamp that’s long been on a wish list.
“We've been wanting a fresh and new marquee for several years, but other projects (digital projectors and new seats) were more of a priority because they directly related to the customer experience,” Neon manager Jonathan McNeal explained.
“Late last year, we finally decided that we were in a place where we could financially afford to do something purely cosmetic, something that would brighten up our entire intersection.”
>> RELATED: Here’s how the Neon got its start
McNeal and his team explored options including a “digital, razzle-dazzle sign” to a sign similar to its last sign.
“Something flashy and HD might have been a little over-the-top for us. So we opted for a little old-school glam,” he said of the more than $13,000 project.
The new sign, designed by Toni Estevez of Kap Signs, has energy efficient, vintage-looking LED lightbulbs.
“The sign is also illuminated from behind, thus making it truly glow at night, McNeal said.
All of the sconce lights around the Neon’s building will be replaced as part of the next project.
“The current lights are 31 years old, and some of them no longer work. Once replaced, we should be visible from space,” McNeal joked.
Originally known as the Dayton Movies, the theater now known as the Neon opened Aug. 22, 1986.
That theater closed on April 27, 1988, but reopened it the very next day as The Neon Movies.