Kroger to expand hemp oil offerings

Kroger Co. and CV Sciences, Inc. are expanding a partnership, offering new hemp oils options, the companies said.

The retail distribution includes CV Sciences’ new PlusCBD Oil Roll-Ons in 945 Kroger stores, including Kroger, Dillons, Fry’s, Fred Meyer, King Sooper, Mariano’s, Pick ‘n Save, QFC and Smiths locations in 17 U.S. states, CV Sciences said.

PlusCBD Oil Roll-On is “infused with concentrated CBD from agricultural hemp plant parts, warming camphor and cooling menthol,” the company said.

PlusCBD Oil Extra Strength and Original Balms are also available at participating Kroger locations.

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The company also plans an initial launch at CVS Pharmacy stores.

With the addition of 945 Kroger locations and new distribution into other retailers, PlusCBD Oil branded products are available in a total of 4,591 retail stores, up from 3,308 retail stores as of the end of March 2019, an increase of 38.7 percent over the prior two months, the business said.

“Kroger, CVS Pharmacy, and other leading national retailers are keenly aware of the increased consumer demand for hemp-based CBD products,” said Joseph Dowling, CV Sciences chief executive, said in the company’s statement. “We are at the beginning of what we believe will be broad acceptance” of CBD products across national retail outlets.

Brightfield Group, a leading predictive analytics and market research firm for the CBD market, expects $1.3 billion in sales of CBD topicals in 2019, with a compound annual growth rate of 169 percent from 2018 to 2022, the company said.

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