Target launching new flagship grocery line next month

Target will begin rolling out its newest in-house line next month, this time in the grocery sector.

The retailer’s new Good & Gather brand will include 650 products when it launches Sept 15, with more than 2,000 items hitting shelves by late next year. Eventually, Target plans to make the brand its flagship, most prominent company-owned food brand, according to a statement.

»RELATED: Kettering’s last-mile Amazon facility begins delivering packages

The Good & Gather brand will include everyday staples like milk, eggs, produce, meat and dairy, along with protein bars, specialty tortilla chips, ready-made pastas and dried fruit blends.

All products will not have artificial flavors, synthetic colors, artificial sweeteners or high fructose corn syrup, according to the Target release.

“Our guests are incredibly busy and want great-tasting food they can feel good about feeding their families,” said Stephanie Lundquist, executive vice president of food & beverage at Target. “We saw this as a huge opportunity for Target to help. So our team got to work on our most ambitious food undertaking yet.”

»BIZ BEAT: More than 1.5M Ohio acres remain unplanted in worst season on record

The company will begin phasing out its Archer Farms and Simply Balanced brands and will reduce its Market Pantry line. Favorites from those labels will be transferred to Good & Gather, according to the statement.

Target has been working in recent years to become more competitive in the grocery market, including hiring food experts to evaluate the markets, strengthening supply chain for fresher foods, changing in-store displays and adding delivery options.


The steps Connor Betts took to commit Ohio's largest mass shooting

• Kettering book store to go out of business

• Local Victoria’s Secret, Bath & Body call center hiring 2K seasonal workers

PHOTOS: More than 2K UD freshmen move in

• Three more local stores set to close after national retailer liquidates

About the Author