SWEETENING THE POT: Tim Hortons unveils new loyalty rewards

Tim Hortons today unveiled a new loyalty program that will reward customers on every seventh visit and sweetens the pot this month only to give the new program a try.

The new “Tims Rewards” program makes customers eligible for any size hot-brewed coffee, hot tea, or baked good — except for Timbits and bagels — after every seventh visit.

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For a limited time only (in this case, before April 30), customers who register for the program also will receive a free reward following their first purchase greater than $1.50, at participating restaurants.

The quick-serve chain operates a dozen Dayton-area locations.

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There are multiple ways to enroll and use the rewards program, Tim Hortons officials said in a release:

  • Visit any eligible Tim Hortons® restaurant in the United States to receive a reusable loyalty card.
  • Download Tims Rewards to your digital wallet on your iPhone or Android device and use it the same way as you would use a reusable loyalty card.
  • Download the updated Tim Hortons® mobile app, which allows you to track your status, scan for rewards and order directly through the app where you can earn visits and redeem rewards

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“Our guests deserve a rewards program as a thank you for their loyalty,” Shawn Thompson, president of Tim Hortons U.S.,  said in a release. “We’re offering both a reusable card and a digital friendly card on the Tim Hortons app so that it’s extremely easy for our guests to use over and over again.”

Guests can register their card at www.timhortons.com/rewards or through the app to keep track of visit count and their balance.

Tim Hortons defines an “eligible purchase” as a transaction greater than 50 cents after discounts and excluding tax. Beverage and baked-goosd selection and availability may vary by restaurant. Rewards have expiration dates that vary per reward.

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In the coming months, Tim Hortons will also be unveiling new personalized mobile offers and discounts.

Launched in Canada in 1964, Tim Hortons now operates more than 4,800 restaurants in Canada, the U.S. and around the world.

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