Little Caesars pizza abruptly shut down one of its local restaurants south of Dayton last week after the shop had been in business for six years. The closure came just days after the pizza chain’s local franchise owner opened a separate, new location on the other side of town.
The store that closed permanently was located at 718 North Heincke Road in Miamisburg, which opened in 2012. Its final day was May 22, according to Frank Sanchez, CEO of Apple Dough LLC, the Dayton-area franchisee for Little Caesars pizza.
Meanwhile, another Little Caesars opened May 15 at 1892 S. Maple Ave. in Fairborn, Sanchez said. The new restaurant is adjacent to a Family Video store at Maple and Dayton-Yellow Springs Road.
Here’s what Sanchez told this news outlet about the closing of the Miamisburg pizza shop:
“It was a very difficult decision, but the store had been losing money since we purchased it as part of a bundle of stores back in spring 2017. ... We were never able to raise sales enough to even break even but kept it open the entire year in an attempt to increase traffic through marketing.”
“However, we were at the point where the business could no longer afford to stay open with the monthly losses. As a result, we chose to relocate it to Centerville, where a more viable location was available.”
The Centerville Little Caesars will move into the space that previously housed Papa Murphy’s Pizza at 832 S. Main St. (Ohio 48). Plans call for a late-summer opening of a store that will have a drive-through and plenty of dedicated parking, according to Sanchez, who also oversees a Little Caesars in Richmond, Ind. and three in Michigan.
The new Little Caesars locations will join a keenly competitive Dayton-area pizza market that has seen multiple openings from fast-casual chains such as Kettering-based Rapid Fired Pizza and upcoming openings of two new suburban locations of the national chain Pizza Hut.