Dr. Wolf’s cracker became so popular it kicked off the growth of the cracker-baking industry in the city, according to Dayton History’s research.
“Making crackers was always a thing people did,” Lucht said. “As long as you keep them nice and sealed, they stayed fresh for a long time.”
Weston Green and his father, John, purchased Dr. Wolf’s company, The Wolf Cracker Bakery, and renamed it Green & Green. The company would become known for making hardtack, a cracker-like bread, for American military during WW I.
The Green & Green Company invented the Cheez-It in 1921. THe company was known for making hardtack, a cracker-like bread, for American military during WW I. This advertisement for the company was published in the Dayton Daily News on July 14, 1918.
Green & Green later expanded into cookies and cakes and discovered consumers had a desire for a crackers that were more “delicate and flakier” than the Dayton Cracker.
The company developed the Edgemont Cracker line which made graham wafers, ginger snaps, and in 1921, introduced the Cheez-It.
The trio of snacks was described as “equally dainty, delicious and satisfying” in a 1930 newspaper advertisement.
Through the decades, the Green & Green Cheez-It brand changed hands numerous times until it was purchased by The Kellogg Company in 2001.
Today, the popular Cheez-It snack comes in dozens of flavors, shapes and sizes.
“I think if you asked anyone in the United States to name a cheese-flavored cracker, one of the first things they would say is Cheez-its,” Lucht said.