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“Our plan is to be open by year end,” Carol M. Magazzeni, director of marketing and public relations for Pizza Hut franchisee Hallrich Inc., told this news outlet this morning.
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Hallrich officials signed a lease Monday at the former Family Video store at 1910 Wayne Ave. and will remodel the 5,700-square-foot space to open a carry-out and delivery pizza shop there, Magazzeni said. The new store will employ 25 to 30.
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The former video store’s proximity to downtown and UD was a driving factor in the selection of the site, Magazzeni said.
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The franchisee that operates Pizza Hut restaurants in the Dayton area, which has opened new locations in recent weeks in both Kettering and Beavercreek, is considering another new carryout/delivery restaurant in a recently closed video store in Dayton.
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Franchisee Hallrich Inc. has applied to the city of Dayton for a commercial building permit for 1910 Wayne Ave. to remodel the 5,700-square-foot former Family Video store and open a Pizza Hut restaurant there, according to city records. The Family Video store shut down over the summer.
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Carol Magazzeni, director of marketing and public relations for Hallrich, confirmed to this news outlet this morning, Oct. 2 that Hallrich is considering a new Pizza Hut delivery/carryout restaurant at that location. Magazzeni added, however, that the company has not yet finalized a deal to go ahead with the project.
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The Stow, Ohio-based Hallrich purchased the rights to operate Pizza Hut restaurants in the greater Dayton market from the Pizza Hut corporate company in June 2017. With the addition of Montgomery, Clark, Greene, Warren, Darke, Logan and Champaign counties, Hallrich now operates about two-thirds of the Pizza Hut restaurants in Ohio, the franchisee’s spokeswoman said.
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The company signed leases earlier this spring for two new Dayton-area restaurants after determining that the region is under-served by the national pizza chain.
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On Sept. 17, it opened a new Pizza Hut carryout-and-delivery location at 900 E. Dorothy Lane at Ackerman Boulevard in Kettering. The space formerly housed a UDF convenience store.
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The new Beavercreek location at 1195 N. Fairfield Road across from the Beaver-Vu Bowling Alley opened a few weeks later. It formerly housed a Papa Murphy’s take-and-bake pizza restaurant.
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The new Pizza Hut locations join an already competitive Dayton-area pizza market, which has long been dominated by venerable hometown chains such as Cassano’s Pizza King and Marion’s Piazza; by national chains such as Pizza Hut, Domino’s, Little Caesar’s and Papa John’s; and by the dozens of smaller chains and single-store independents that call the Miami Valley home.
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In recent years, other smaller, mostly regional chains have invaded those established market players’ turf, including LaRosa’s, Godfather’s, Dewey’s and Jet’s, among others.
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More recently, “fast-casual” pizza chains that focus on customized, fast-baked pizzas have added a new layer of competition. Kettering-based Rapid Fired Pizza has led that surge locally, and Seattle-based MOD Pizza operates two Dayton-area restaurants.
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